Internet Strategies Blog

How to check your heater for winter

Did you realize that what happens during the warm months of the year could take a toll on your heater? Probably not… That’s why most people experience major problems when they first turn them on in the fall or winter.

You can do several things to check your heater to make sure it’s in perfect working order before the cold days arrive.

Remember to turn off the heater completely before you begin tinkering with it! (more…)

7 Ways To Test An Internet Business Idea

Every single successful business ever started off with a great idea, most often accompanied by a feel for customers’ needs. Internet businesses are no different. In fact, given the amount of competition, one could say it’s much harder for an internet business to succeed than a real-world one – you’re swimming in a global shark tank as opposed to a local one.

Having the time and money to invest in your internet business already puts you ahead of your competition. It won’t be enough, though – if you want to truly make it in the field, you’ll have to have a great idea even before you spend the first dollar. But how can you know what works and what doesn’t? Here are 7 ways you can test an internet business idea before making any big investments.

  1. Read the classics. Before investing anything, familiarize yourself with the classics of business: how supply and demand work, how to beat your competition, how to avoid landing into an oversaturated market and so forth. This will help you get a clearer picture of your idea’s chances.
  2. Read the specifics. Along with reading the general rules, gain an understanding of what it takes to run the specific business you’re looking to start. What are the drawbacks? Do you really see yourself as the head of such a company?
  3. Gather testimonials. You’ll need some accounts of people who have tried doing exactly what you’re thinking of doing. After all, what better way to test your business than using someone else’s trial-and-error? While this will prove to be an invaluable asset, don’t get too caught up in the stories of success or failure – ultimately, how your business does is up to you.
  4. Consult an expert. Similar to the previous point, try finding an entrepreneur or a similarly knowledgeable person and present them with your idea. They’ll tell you how good of a plan you have, what needs changing, how many others are doing the same thing and so on.
  5. Try surveying your target audience in some way. We’re not exactly telling you to run a poll, but you can try actually talking to people and seeing whether they feel they could use the thing you’re planning on offering. You’ll also get to know how open they’d be to doing business with someone new in the field. For best results, make it seem as if you’re not personally invested in the matter.
  6. Consider running a downsized version of your would-be business. While this won’t take as much money, it might take some time, but it’s still worth it – if there’s no interest in your product whatsoever even before you’ve invested money, things probably aren’t going to get much better after you pour the big bucks in.
  7. Be honest with yourself – how innovative is your idea? Every successful business owner brought something new to the table, even if it consisted of small changes. It’s fine to take a basic premise from someone else, but unless you have some notable improvements in mind, you aren’t likely to get far.

4 Internet Business Tips from Internet Business Leaders

We all need role models in our lives, as long as they’re good ones. If someone else went through the same thing you’re going through and ended up making a breakthrough in the field, why shouldn’t you look up to them and take notes?

There seems to be a large and ever-increasing number of internet businessmen, all looking to make it big. Yet a few of them, through a combination of luck, knowledge, persistence and money to invest rose above all others and are now spearheading a new era. Here are 4 internet business tips from some of the leaders in the field.

#1: “Move fast and break things. Unless you are breaking stuff, you are not moving fast enough.” – Mark Zuckerberg

Few can argue that Zuckerberg isn’t a pioneer in his field. The owner of Facebook is one of the most successful businessmen alive, counting both internet and real-world ones. Since Facebook went planetary, they’ve distanced themselves from Mark’s early saying in order to sound more politically correct. But hey – if it got them to where they are now (playing a role in the lives of billions of people), who cares about PC?

#2: “Don’t be afraid to ask for help.” – Steve Jobs

The late, great Steve Jobs said this way back in 1994, but it certainly has a way of sticking in people’s minds. Jobs, the universally-respected co-founder of Apple, didn’t want people hesitating to ask for help when they need it most. For all the talk about self-made businessmen, pretty much everyone has had help at some point of their career – help that allowed them to get to where they are now. If you’re following your dream, there’s no room for shyness, and if you’re turned down, just ask the next person on your list.

  1. “Have a healthy disregard for the impossible. Stretch your goals.” – Larry Page

When Google’s co-founder has something to say about success, you better listen. Page is trying to make young entrepreneurs decide what’s possible on their own instead of having other people crush their dreams. After all, who would have thought that a single company ruling virtually every corner of the internet would be a possibility, outside of some dark totalitarian vision of the future? Page and his company clearly adhered to these words, and it landed them at the top of the world and still shooting for the stars.

  1. “Be ready to work.” Elon Musk

He’s been called the real-life Iron Man and the modern-day Tesla, and for good reason – Musk is a terrific businessman and an inventor whose work will probably have a huge impact on our future. Many don’t realize that Musk also co-founded PayPal, the world’s leading online bank and money-transfer tool. For all his brilliance and ingenuity, Musk’s message is simple: don’t expect to be the CEO with his alligator shoes on the table, reading sports news while others do your work for you. As the head of any company or business, you should be ready to work more than any one person in your employ – that’s how success is born.

7 Ways To Leverage The Internet To Make Some Bones Online

The internet. Some use it to watch YouTube videos and look at cat pictures, while for others, it’s an important source of income (or even their main one). There’s loads of ways to leverage the internet to make money online – if you know what you’re doing. Here’s 7 of the most commonly used ones.

  1. Facebook ads: These are a tremendously popular way for local businesses to expand their client base. Facebook will show them only to people inside the demographic of your choosing, letting you control who sees your content. When used right, it can greatly boost your income, considering Facebook’s billion-something users – there’s a good chance every client you’ve ever had or will have uses the site.
  2. Google ads: If you thought Facebook has a lot of users, how about Google? It’s safe to say that everyone in the world with censor-free internet uses Google and sees their ads. The way they work is a bit different – instead of paying for a certain amount of views, you pay only when someone clicks (although conversion won’t play a role).
  3. Viral marketing: With creativity, you can use the internet to launch a viral campaign that will potentially get hundreds of thousands of people interested in you and what you’re offering.
  4. Advertising on your website: While not always common practice, especially with larger businesses, you set up pay-per-click or similar forms of advertising on your business website (or any other that you own). That way, you’ll potentially earn money whenever someone clicks on the ads, regardless of whether they end up using your services or not.
  5. Newsletters: Often underestimated by business owners, newsletters are a great way of letting your clients know about new deals and promotional offers. Most business websites automatically sign up every new client to their newsletter, and many customers will choose not to unsubscribe so they can stay in touch with what you’re offering. This is your chance to get them to do business with you again!
  6. YouTube videos: In the article intro, we’ve seemingly looked down on YouTube and its users. In actuality, it’s a great site that lets both casual creators and business owners interact with a worldwide audience in an unique way. While this could fall under the ‘viral marketing’ category, it doesn’t have to – YouTube is your chance to make captivating videos and draw people to your brand. Plus, you can slap a couple of ads on your vids and make a little money on the side, too.
  7. Having a great website: We’ve saved the best for last. If you own a business, few things will put your internet leads off as much as a lack of proper website will. Conversely, a professional-looking and easy to use website will give people a way to learn more about your product – they can also get in touch with you more easily. Competition is stiff in this day and age, and you simply can’t afford to have anything but an aesthetic and fully-functional business website if you want to succeed.
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5 Great Internet Driven Real-World Businesses

5 Great Internet Driven Real-World Businesses You Can Start With Low Capital

Depending on how you look at it, starting a business has never been easier, or more difficult. While the internet has made it possible for people with minimal assets to start their own successful company, it also created a highly competitive environment where everyone is looking to get their own slice of the pie. Still, with some dedication and the right idea, you won’t need big bucks to become a self-supporting business owner. Here are 5 examples of great internet-driven real word businesses you can start with low capital. I know, you don’t clean your own carpets, why would you want to start a carpet cleaning business… hang tight.

  1. A repair shop. More vehicles and a lot more electronics popping up all the time means there’s an ever-increasing need for quality repairmen. This is one of the cheapest businesses to run – you only need capital for spare parts and some tools. Even the business space is optional, as you can run this enterprise from your own backyard (although you probably won’t look all that professional if doing so). But there’s one intangible here that will make or break your business – your know-how. If you’re great at what you do, you should be able to make a nice living repairing things with the help of a little business savvy. But if you aren’t, get ready to be blacklisted real soon, so tread carefully. Think smartphone and tablet repair… This one can even be mobile.
  1. A restaurant with delivery. If people search for repair shops on the internet, you can bet they use it to order food as well. A food-serving establishment is an easy way to make money once you get the ball rolling – a few tables are all you’ll need in terms of accommodation if you choose to place emphasis on delivery. Make sure that your website is functional and has an easy-to-use interface, too. As is the case with the previous suggestion, talent is all that matters here (well, aside from keeping things sanitary) – if you’re a great chef or know people who fit this description, you’ll have more orders than you can handle once word starts spreading.

  1. Carpet cleaning business. Many carpet cleaning businesses make their bread on the internet because a lot of their customers make the call due to an emergency of some sort. If the clock was ticking, would you rather look for the yellow pages or type ‘help cleaning carpet’ in Google? While talent isn’t as important to succeed here, be ready for a lot of hard work on your way to establishing your brand.
  1. Floristry-related business. If you’re a floral magician, you can make a lot of money delivering bouquets and flower arrangements of your own making. If not, you can always partner with local florists and handle the brokering, while taking a good chunk of the profits. Seeds and soil are easy to come by – less so in the case of a green thumb or business smarts.
  1. Garden care. If you’re not all that adept at making plants grow, perhaps you’d prefer simply trimming them. Most garden care businesses don’t have headquarters in the real world, just a web page and word of mouth. Yet these are often enough to net you more clients than you can handle. You also won’t need much in terms of capital, and expansion is easy once the money starts rolling in.