It was with great trembling that I
considered forking over $97 for this e-book. I had read the
sales letter, which promised nothing short of a miracle, and
I’d also scoured the search engines for reviews, most of
which said great things (and this was before I knew that
most of those reviews were just people trying to make a
commission). I stared for a good seven minutes at the “pay
now” button after clicking through to the order processing
page. $97, and me without a job.
I had just been paid a few bucks for
a freelance job, so I had a little cushion. Even though I
didn’t know where my next paycheck was coming from, I
figured I could risk losing it — but man, gambling even with
a comparatively small amount really had me
sweating. I pressed the button and prepared for the worst.
Such was my introduction to the
world of affiliate marketing. Well, I’ve now read through
Adwords Miracle half a dozen times, and my life
since making the decision to gamble with $97 has been —
well, interesting.
You see, I had no idea what
affiliate marketing was. In fact, the link that I clicked on
to find out about
Adwords Miracle was most likely an affiliate link,
but I had no way of knowing. This book was my eye-opener,
and what a lucky turn of events that led me to find this
one instead of some rip-off.
Adwords Miracle is one of the best sources of
information on affiliate marketing that I’ve come across. As
the name implies, it’s all about how to set up successful
Google Adwords campaigns, but the focus is on promoting
affiliate programs. You can apply the techniques in this
book to any Adwords campaign, but this isn’t an in-depth
course. If you want a thorough guide to using Google Adwords,
check out Perry Marshall’s book.
Adwords Miracle skips a lot of basic information, but it
tells you what you need to know. It covers setting up an
Adwords account, choosing keywords, creating ad groups, etc.
It’s taken for granted that you know the basics already, and
Chris moves quickly to some things you probably don’t
know, and these are what make the book worth looking into.
First off, his copywriting
techniques — techniques for writing effective ads —
absolutely kill. You’ll almost definitely improve
your CTR by a few percent, and it wouldn’t surprise me if
many were able to break 10% using this advice.
Here’s an example of one of Chris’s techniques:
“Stop them in their tracks” headlines
A strategy which works
especially well with beginners (but then again with all
users) is the “stop them in their tracks” headline. For
example:
Want to Burn DVDs? Forget It.
This will grab the user’s
attention, but the body of the ad should follow up with
some relevant text, for example:
Want to Burn DVDs? Forget It.
You can only do it with this software.
Find out how to copy any DVD movie.
The user will feel compelled to
click on your ad. I know you’re thinking, “Will they be
tricked that easily?” And the simple answer is, yes.
That’s just one of several methods
for writing good ad copy that you’ll find in this e-book,
and I can confirm that it works.
There’s more good Adwords advice in
this book — it covers split-testing, setting a budget,
determining your bids, etc. You may find some gems among the
general Adwords tips (I found one in particular to be
very helpful), but aside from the copywriting section,
there isn’t anything an experienced Adwords user wouldn’t
know. However, I want to get to the second topic that really
makes this book worth a purchase: choosing affiliate
programs to promote.
There is an art to choosing the
right affiliate programs, and once you get the hang of it,
you’ll be able to set up profitable campaigns with just a
little patience and effort. And Chris McNeeney knows all
the tricks. He goes into detail about his “skimming” method,
whereby you “pick up the scraps” in highly competitive
markets; he explains how to find “rising star” products that
haven’t yet reached their peak and will yield good
conversion rates; he shows how to successfully promote old
products that no longer draw a large number of affiliates;
and much more. If you get nothing else from this book, the
section on affiliate marketing is worth the cost of the
entire thing.
All in all,
Adwords Miracle is a good buy for people looking
for a quick, effective way to make some cash with Google
Adwords. Most e-books on this topic are vague and,
while the advice is technically sound, there isn’t enough of
it to help many people; it’s usually only a small part of a
book that tries to cram in every conceivable Internet
marketing scheme.
Adwords Miracle, on the other hand, is longer than
most (104 pages plus three bonus guides, compared to an
average of 60 pages for other e-books), and its scope is
much narrower. That’s more content focused specifically on
one subject. What this boils down to is a better value for
the right person — a person who’s interested in making money
with affiliate marketing through Google Adwords.
Adwords Miracle gets my seal of approval as a
quality investment. With all these really crappy e-books
floating around, it’s refreshing to have found one that
isn’t crammed with “profit-exploding industry secrets the
gurus don’t want you to know” that turn out to be
basic stuff you’ve already read for free (at a blog like
this one, for instance). Essentially, if you’re one of the
people I mentioned before — you want to use Google Adwords
to successfully promote affiliate programs — then you’ll
probably find
Adwords Miracle extremely useful.
Go To The Adwords Miracle Website Here
